What KolMY.beauty is
KolMY.beauty is a research site and creator database covering Malaysia's TikTok beauty category. It's operated by TK Connect, a cross-border e-commerce team that helps brands find and work with Southeast Asian TikTok creators — currently focused on Malaysia, with Thailand and Vietnam in scope for future coverage.
We built this site because most influencer marketing content online is generic advice with no real data behind it. Everything we publish here — the creator database, the benchmark reports, and the guides — is generated from a structured database we maintain and use in our own day-to-day matching work, not a one-off content marketing exercise.
Who's writing this
Leon leads TK Connect's creator-matching business across Malaysia, Thailand and Vietnam, working directly with brands and TikTok Shop creators on outreach and campaign structuring. Before TK Connect, his background is in cross-border e-commerce operations — the same practical, numbers-first lens he applies to every report and guide published here. The benchmark figures and guides on this site come from the same underlying data he uses when sourcing creators for paying clients.
Articles on this site are written by our team with AI-assisted drafting from our own database statistics, then reviewed for factual accuracy before publishing. We are not a large editorial team — we publish roughly one article every two weeks, and every data-driven claim is checked against the underlying database rather than written from general knowledge.
Where the data comes from
Our creator database is built from publicly available TikTok and TikTok Shop information — profile data, follower counts, and TikTok Shop commerce activity (GMV, items sold) that creators have made visible on their public shop and profile pages. We do not scrape private data, DMs, or anything behind a login wall.
We currently track 189,225 Southeast Asian creators in total, with 30,782 classified under the beauty category in Malaysia. Full methodology, refresh frequency, and known data limitations are documented in our Data Sources & Correction Policy — including which fields we deliberately don't report because we don't have reliable data for them (affiliate commission rates, city/region, and brand-collaboration counts, as of this writing).
Our mission
At KolMY, we believe successful TikTok Shop campaigns in Malaysia should be built on transparent, commerce-first data — not guesswork or inflated follower counts.
We created this platform to bridge the gap between brands and authentic Malaysian beauty creators. By combining real GMV and sales performance data with practical outreach guides, we help brands make smarter, faster, and more effective creator partnerships — while helping creators find opportunities that genuinely match their content style and audience.
Our goal is simple: make Malaysian beauty influencer marketing more efficient, measurable, and trustworthy for everyone involved.
If you're a creator
If you're listed on this site and want to claim your profile, request a correction, or have it removed entirely, use our claim / correction / removal form. We process these requests directly — no third-party ticketing system, no runaround.
If you're a brand
Beyond the free database and reports, TK Connect also runs a managed creator-matching service: we shortlist, vet contact channels, and coordinate outreach on your behalf across Malaysia (with Thailand and Vietnam available). If that's useful, reach out via the contact details below.
Contact
General inquiries and brand partnerships: [email protected]
Data corrections, privacy requests, and opt-outs: [email protected] or the claim form